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Thursday, January 21, 2010

Reduced Sugar Cereal from General Mills

I am thrilled beyond belief that General Mills has announced they are creating "Reduced Sugar Cereals". They are committing to taking the 'kid' cereals into the single digit mark for sugar content. Now, any sugary cereal is not my thing, but my kids and husband (aka: the big kid) eat that stuff non-stop. The kids particularly have a love of Coco Puffs. I bought some of the beloved Coco Puffs (which I thought were reduced sugar...not just yet--that's on the way, though.) We've tried reduced sugar cereals from other brands in the past and the kids didn't notice the difference. I'm totally excited to see the reduced sugar cereals hit the shelves soon!!!!! Mostly because I'm all about reducing sugar in their diets!

Right now you can get a
$1 off coupon here. It is good for $1 off one of four General Mills cereals. (I believe you can print the coupon twice by going back and/or refreshing.)

Here's the official announcement from General Mills:

We´re excited to share some great news for cereal lovers. General
Mills announced a commitment to further reduce sugar in cereals advertised to
kids under 12 to single digit grams of sugar per serving. The company has
already been reducing sugar in cereals while increasing key nutrients, such as
calcium and vitamin D, and providing whole grain.

Did you know that ready-to-eat cereal eaters consume less
fat, less cholesterol and more fiber than non-cereal eaters? Cereals also
deliver important vitamins, minerals and other essential nutrients, making
cereal a top source of key nutrients in children´s diets.

Other cereal benefits:

  • Ready-to-eat cereals, including presweetened cereals, account for only 5% of sugar in children´s diets.

  • Ready-to-eat cereal is the No. 1 source of whole grains in a child´s diet today.

  • More frequent cereal eaters tend to have healthier body weights and lower Body Mass Index measures.

Studies also demonstrate the benefits of eating breakfast. A 1998 study showed that children who eat breakfast tend to perform better at school. Compared to children who skip breakfast, children who eat breakfast score higher on tests, are less likely to miss class or be tardy, have fewer reported discipline problems, and make fewer trips to the office.

For more information about kids and cereals, please visit Cereal Health and Wellness.

Disclosure: This information plus coupons for four boxes of General Mills cereal were provided to me by General Mills through MyBlogSpark.

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